When you walk down the street and pass one shop window after another. When you enter a shop – a luxury showroom or your favorite bakery. Here, too, design surrounds you. It shapes the face of the city and your customer experience. RETAIL. And the necessary RETAIL THERAPY. How can design help local businesses and retailers? Milan collaborated with NEON STUDIO, consisting of Lucie Horáková, Jakub Konvica, and Adam Vínovský, on Brno Design Days 2019. For the visual identity concept, we chose stickers because stickers are everywhere and we cannot avoid them in any retail store. The stickers found their application wherever they could be placed.