Herbyway (formerly HerbsEnergy) decided on a rebranding and took it from the ground up. This visual redesign was also part of it.

First, we prepared the logo and visual style, which had to stand up to many challenges brought by the change of name and brand positioning. Subsequently, we "activated" the visual style and tested that the new elements work in both online and offline environments. We prepared a concept of templates for social networks and a concept for product packaging so that they were sufficiently distinct from the competition and met all requirements.

The visual style is built on a natural curve and the bento system, which is the basic pillar for all materials.