About the project
Růžový Slon (Pink Elephant) is not just any ordinary sex shop. It emphasizes the quality of the products offered, assistance with their selection, and a satisfied/pleased customer is always their top priority!
The demand for rebranding arose from several needs. As the company is constantly growing, it was crucial for them to establish a unified visual style that would be easy to work with and perfectly recognizable among competitors. Until now, the brand had presented itself mainly through its mascot, who, however, lacked a certain background - anything that could represent him in his stead.














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