STEZA Zlín is a municipal organization that manages sports facilities in the city of Zlín. After a reorganization of properties owned by the city of Zlín, STEZA, originally responsible for the management of municipal baths and public swimming pools, took over the maintenance of other sports facilities. The organization therefore needed a new visual identity, which follows the visual identity of the city of Zlín created by Petr Babák and Tomáš Machek, later updated by Silvia Jakubková.

As already mentioned, this identity is derived from the city's visual identity and is built on the Elza typeface from the Blackletra type foundry and on the color palette of the city's identity. The logotype directly connects to the Zlín logo and at the same time symbolizes five types of areas that STEZA manages: swimming pools, football pitches, ice hockey arenas, indoor halls and other outdoor pitches. A package of icons inspired by various sports and recreational activities was created as a central graphic element in the visual system, which appears in all possible outputs.