A modern choir full of talented young people. A beautiful theme - a piece of cake. Except for the fact that dozens of choirs all over the world belong under the Fusion brand itself. So what we have here is basically an after-school club with the needs of a multinational corporation = a hell of a challenge!

For the creation of the visual style, we took inspiration directly from the stage. Fusion choirs pride themselves not only on great music, but also on elaborate production, so the stage doesn't lack light effects and high-quality sound, and we managed to transform this into a key element of the entire communication.