Pink Elephant
About the project
Růžový Slon (Pink Elephant) is not just any ordinary sex shop. It emphasizes the quality of the products offered, assistance with their selection, and a satisfied/gratified customer is always their number one priority!
The demand for rebranding arose from several needs. As the company is constantly growing, it was crucial for them to establish a unified visual style that would be easy to work with and perfectly recognizable among competitors. Until now, the brand presented itself mainly through its mascot, who, however, lacked a certain background - anything that could stand in for him.
Visual Identity, Art Direction - Mirek Mito | Graphic Design - David Hejret | Brand Strategy – Karel Novotný | UX Strategy – Jan Kvasnička | Web Design - Patrik Madaras
We have created a visual system around the mascot itself that can function very well both with and without it. We facelifted the logo, which is now ready in its mutations for international expansion, and in cooperation with other team members, the e-shop itself also underwent a transformation.
However, it is not just about a new visual style. The brand as such went through a complete rebranding and we incredibly enjoyed being a part of it.
